March
2007 Press Releases: Disability is “Good
for Business” and Businesses Invest
in Their Future Workforce
Ten
Tips for Marketing to People with Disabilities
We all know -- but sometimes
forget -- that people with disabilities have the same range of preferences,
perceptions, attitudes, habits and needs that drive consumer behavior
of people without disabilities. Eric Lipp, executive director for the
consultancy Open Doors, notes that the disability market controls more
than twice the discretionary spending of the estimated $67-billion teen
market. Yet, not even half the marketing dollars are targeted at the
disabled community. Lipp shared 10 tips for marketing to people with
disabilities. Follow this link to learn the
tips.
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or 206-245-0734.
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